ASIT®, Advance Systematic Inventive Thinking, is a method of creativity adapted to the VSE / SME (products and services) that converges quickly to new ideas. ASIT® is a registered trademark of SOLIDCREATIVITY. Rony CELESTE, Manager of MARKETING & INNOVATION, is Consultant, Speaker & ASIT® certified facilitator, member of POOL SOLIDCREATIVITY.


Innovation is the introduction of marketable novelty into a market. It is also said that it is the meeting of an idea and a market. Above all, it is one of the main ways to gain a competitive advantage by meeting the needs of the market. Innovation is different from invention or discovery in the sense that it involves a process of practice leading to effective use.


It’s an effective way to protect an innovation. The patent confers an exclusive right to an invention, which is a product or process that, as a general rule, offers a new way of doing something or bringing a new technical solution to a problem. In order to be patented, an invention must fulfill certain conditions. The patent guarantees its holder the protection of the invention. This protection is granted for a limited period, which is usually 20 years.


Classically, creativity is the ability to create and produce new ideas by interconnecting different elements such as: experience, know-how and knowledge. This is one of the elements of innovation. It is also an approach to break with habits to find a blank look to see differently.


It is the set of techniques to match the product offer of a company with the expectations of consumers to optimize their sale. When it comes to an innovation, the marketing approach will identify the customers likely to buy this innovation (the target), measure the price acceptable by the market, define the conditions under which the product and the target will come into contact (distribution), to let the market know that the product exists (communication) and make them want to try it (promotion).

Industrial design

It is the reflection implemented during the design of a product that aims to design a functional, practical and aesthetic form at a time. Industrial design meets precise marketing specifications that bring together technical, economic and commercial constraints.